The American Pet Products Association, a trade organization that, among other things, tracks spending on pet products, estimates that Americans will spend $62.75 billion on their pets in 2016.
In 2015, Americans spent $60.28 billion, according to the association. That’s up sharply from the $17 billion that households spent on pets in 1994, the earliest year for which figures were available. The dollar amounts include food, supplies, medicine, vet care, animals, grooming, and boarding.
Boarding has become increasingly popular as families work more and are home less.
“We can’t keep up because we work such long hours,” said Brenda Langley, owner of Lucky Puppy, a doggy daycare in Maybee, Mich. “We’re such a busy society.”
On any given day at Lucky Puppy, Mrs. Langley and her employees have about 50 dogs in their care. The dogs spend their days outside running, digging, jumping, and doing other dog things on the facility’s 13 acres. There’s a bone-shaped pool and pond for swimming, a supervised playground, and nature trails to explore. For the dogs who board at the daycare, they get to camp out in the Langley’s basement, in a custom-built Western-style town.
The daycare, which has been open for 10 years, will soon be featured on a show on Animal Planet, Mrs. Langley said. She suspected the daycare was found and courted for the show after videos of their dogs swimming in the bone-shaped pool went viral.
Daycare for pups is $24 per day or $60 for three days, Mrs. Langley said.
“They get to be like family,” she said.